•
NEWS
•
THE
VEGETABLE
FARMER •
FEBRUARY 2017
After three years in office,
Fiona Fell has announced she
will stand down as an AHDB
BoardMember and Chair of
the AHDB Potato Sector Board
at the end of her term in
office. Fiona, who is based in
Northumberland and comes
from a farming family in
Worcestershire, will complete
her term of office inMarch
2017.
Fiona said: “It is a real
privilege to have had the
opportunity to develop the
potential of AHDB and to lead
the Potato Sector
Board. I
appreciate the
hardwork and
commitment that
the Potato Board
members and all
the staff have put
in, particularly
over the last 18
months during
the AHDB
restructure.”
Fiona has
completed nine
years with AHDB,
six as an
independent
member of the
Potato Sector
Board, including
acting as interim
chair, and three as
amain AHDB BoardMember
and also as Chair of the AHDB
Potato Sector Board.
Defra will now start the
search for another strong
leader who, first and foremost,
will be an AHDB board
member helping the
organisation achieve its vision
to build a world class food and
farming industry inspired by,
and competingwith the best.
That personwill also need to
be able to champion the
potato sector as the new chair
of the AHDB Potato Sector
Board.
Fiona added: “For my
successor this is an exciting
time, as an AHDB board
member, making a real impact;
delivering a fresh strategy at a
time when agriculture,
horticulture and the food
industry need AHDB to assist
inmeeting the challenges of a
changingmarket both
domestically and in terms of
export opportunities.
“It has been very satisfying
seeing newways of working to
deliver benefits to levy payers.
Enhancing the exchange of
knowledge between growers
and scientists via the Strategic
Potato (SPot) Farms, and
winning external funding to
further modernise the facilities
at Sutton Bridge Crop Storage
Research are recent
achievements.
“We aremindful of how
essential it is to value the
reputation of our crops and
produce, so are harnessing
experience across AHDB and
the industry to advocate all
that is great about GB
potatoes and potato
products.”
Fiona, who trained and
worked as a vet for a number
of years, is currently on the
Board of CIEL (Centre for
Innovation Excellence in
Livestock) and the Advisory
Board of Newcastle
University’s School of
Agriculture, Food and Rural
Development. She also holds
several positions in the
charitable sector.
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