25
F
LEAF
F
L
EAF (LinkingEnvi
r
onment and Fa
r
ming) celeb
r
ated its
25t
h
annive
r
sa
r
y in 2016. Since 1991, t
h
e o
r
ganisation
h
aswo
r
ked
h
a
r
d top
r
omote t
h
e best ways top
r
oduce
h
ealt
h
y, quality foodw
h
ilst ca
r
ing fo
r
t
h
e ea
r
t
h
’s natu
r
al
r
esou
r
ces. ric
h
a
r
dS
h
ep
h
e
r
d-Ba
rr
on spoke
r
ecently to
Ca
r
olineD
r
ummondMBE, LEAF’s c
h
ief executive, to find out
about t
h
ei
r
plans fo
r
t
h
e next five yea
r
s.
LEAF now
h
as some 2,500membe
r
s and 38demonst
r
ation
fa
r
ms in t
h
eUK t
h
at
h
osted1,500 fa
r
me
r
s last yea
r
to see
Integ
r
ated Fa
r
mManagement (IFM) in p
r
actice. T
h
e latest LEAF
Global Impact repo
r
t s
h
ows t
h
at 33% of UK f
r
uit and
vegetables a
r
e g
r
own by LEAFMa
r
que ce
r
tifiedbusinesses
and globally 342,556
h
ecta
r
es of LEAFMa
r
que c
r
ops a
r
e
g
r
own.
Ca
r
olineD
r
ummond said: “Ou
r
main st
r
ategic ambition fo
r
t
h
e next five yea
r
s is toposition ou
r
selves as t
h
e ‘go to’
o
r
ganisation fo
r
t
h
e delive
r
y of mo
r
e sustainable food and
fa
r
ming. T
h
e st
r
ategy is bold and visiona
r
y and I look fo
r
wa
r
d
towo
r
kingwit
h
ou
r
membe
r
s andmany o
r
ganisations ac
r
oss
t
h
e food, fa
r
ming and
h
ealt
h
secto
r
s tod
r
ive fo
r
wa
r
d a new
app
r
oac
h
todelive
r
ingmo
r
e sustainable ag
r
icultu
r
e unde
r
t
h
e
t
h
eme of
h
ealt
h
y food and fa
r
ming, fit fo
r
t
h
e futu
r
e.”
S
h
e explained t
h
at LEAF’s five-yea
r
st
r
ategy
h
as fivemain
objectives:
• T
r
ipling LEAF’s capability and capacity todelive
r
itswo
r
k
and out
r
eac
h
• Inc
r
easing t
h
e adoption of mo
r
e sustainable fa
r
ming
p
r
actices t
hr
oug
h
IFM
• Imp
r
oving indust
r
y
r
ecognition anddemand fo
r
sustainably-
sou
r
cedp
r
oducts
• Leading a collabo
r
ative app
r
oac
h
wit
h
in t
h
e indust
r
y fo
r
bette
r
public engagement among consume
r
s
•Positively influencing consume
r
attitudes towa
r
ds, and
knowledge of, food, fa
r
ming and t
h
e envi
r
onment
LEAF is committed to st
r
engt
h
ening itsmembe
r
s
h
ipoffe
r
andpa
r
ticula
r
ly t
h
e LEAFMa
r
que. It wants to inc
r
ease t
h
e
p
r
omotion of t
h
e LEAFMa
r
que and its
r
elations
h
ipwit
h
existing
g
r
owe
r
s to
imp
r
ove t
h
e
out
r
eac
h
amongst
consume
r
s and
ac
r
oss t
h
e food
c
h
ain. It wants to
build close
r
links
wit
h
itsmembe
r
s
t
hr
oug
h
demonst
r
ation
activities t
h
at
include
r
obust
management
tools, data
monito
r
ing and
evaluation aswell
as novel
app
r
oac
h
es to
suppo
r
t bette
r
info
r
mation flow - wo
r
kingwit
h
unive
r
sities and
r
esea
r
c
h
institutes to inc
r
ease t
h
e evidence of t
h
e impact of
LEAF’swo
r
k and continue tod
r
ive t
h
e imp
r
ovement in IFM
p
r
actices.
LEAF is ve
r
y keen to identify pa
r
tne
r
s
h
ipswit
h
in t
h
e food,
fa
r
ming, envi
r
onment,
h
ealt
h
and education secto
r
s top
r
ovide
added-value oppo
r
tunities fo
r
fa
r
me
r
s a
r
ound t
h
e
h
ealt
h
agenda. hig
h
on t
h
e agenda also is t
h
e effo
r
t tobuild fa
r
ming’s
r
espect and unde
r
standingwit
h
t
h
e public, and t
h
is isw
h
e
r
e
Open Fa
r
mSunday
h
as somuc
h
impact,
h
elping t
h
e public’s
unde
r
standing and
r
ecognition, and t
h
e demand fo
r
envi
r
onmentally and sustainably-g
r
own p
r
oduce. T
h
e event
d
r
ew261,000 visito
r
s on 382 fa
r
ms in 2016.
Ca
r
oline said t
h
at s
h
e sees tec
h
nology in fa
r
ming as beingof
h
uge and c
r
itical impo
r
tance fo
r
t
h
e futu
r
e, and t
h
at LEAFwill
be
h
olding some tec
h
nology events t
h
is sp
r
ing. “Of cou
r
se, ou
r
demonst
r
ation fa
r
ms al
r
eady ope
r
atemany of t
h
e latest
developments in fa
r
mingp
r
actice and t
h
ese can be seen and
discussedby visiting fa
r
me
r
s. Ou
r
linkswit
h
t
h
e tec
h
nological
ThE FrUITGrOWEr •
MArCh 2017
ef
r
uitg
r
owe
r
.co.uk
salessupport
@
legro.nl
|
+31 (0) 880081800
|
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LEAF’s five-yea
r
st
r
ategy fo
r
h
ealt
h
y food and fa
r
ming
